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Make Every Breath Count

Behind The Collection

More than a product. A mindset.

The Origin Story

It started with a simple question

What would a nasal strip look like if Nike made it? That thought sparked an idea—one that merged necessity with bold design. Inspired by our father’s need for better sleep and the product’s untapped potential, we reimagined it. Black, bold, and in-your-face. Not just functional, but a statement.

Seen

Backing Athletes, Supporting Movement

More Than Just a Product

A collection with a purpose

Make Every Breath Count was never just about nasal strips. It’s about embracing every inhale as a chance to push further, live fuller, and chase what sets your soul on fire. Rooted in our brand name, Nafaas, meaning breath, it’s a reminder to take life in, both physically and spiritually.

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For the Competitor

From the field to the finish line, every breath fuels the next move.

For the Athlete

Strength, endurance, and control, breathe deeper, push further.

For Everyday Hustle

Because performance isn’t just for the gym. It’s a way of life.

From One Product to a Movement

A health mindset, not just performance

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We’re in the good old days, right now.

The Journey So Far

One year in, one product launched, but this is just the beginning. Every great story starts somewhere, and we’re embracing the process, knowing that these moments will be the ones we look back on. The community that’s been with us from day one is shaping what’s next.

We’re in the good old days, right now.

The Spark

Where the idea was born, rethinking a simple product through a new lens.

We’re in the good old days, right now.

Breathe Bold

The first step. A black, bold nasal strip that challenged the norm.

We’re in the good old days, right now.

More Than a Product

From an idea to a movement, fueling performance, mindset, and culture.

Make Every Breath Count

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